#NotSorryMums campaign

Not Sorry Mums is a new campaign which aims to encourage a more supportive environment for breastfeeding mums, promote the health benefits of breastfeeding and contribute to increasing breastfeeding rates in Northern Ireland.

Watch the human milk video below to learn about more health benefits. You can also download the campaign posters here.

Breastfeeding January 2018

Why breastfeed?

The benefits for you and your baby

Breastfeeding offers your baby the best start in life and can be a very rewarding experience for you too.

Breast milk contains all the goodness your baby needs for healthy development. It protects your baby against many conditions, including stomach, chest and kidney infections, asthma, eczema, diabetes and sudden infant death syndrome.

Breastfeeding mums are also at lower risk of breast cancer, ovarian cancer and type 2 diabetes.

Human Milk advert with subtitles

Breastfeeding Locations